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Client Spotlight: Perrin Brewing Company

By Oh, Hello Branding Group on December, 9 2019
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    Since opening in 2012, Perrin has consistently made a splash in the craft beer scene, with highly popular brews including their Grapefruit IPA and Perrin Black on tap. In 2019, the company underwent a major rebrand, and released the popular Clear Coast Hard Seltzer line. 

    We sat down with Lindsey VanDenBoom, Marketing Director of Perrin Brewing, to chat about Perrin’s brand journey, and what’s on the horizon for the Comstock Park-based brewery. 

    Q&A with Lindsey VanDenBoom

    Can you break down the recent rebrand Perrin has done?

    Perrin Brewing went through a refresh during 2019 from the inside out! We did a modern, classic refresh of the logo, created a new mission statement and tagline to represent the brewery (Liquid Craftsmanship), and updated all of the primary and secondary packaging. 

    Also new in 2019 was the Clear Coast campaign, with Oh, Hello worked with Perrin on! 

    Yes! Clear Coast Fresh Hard Seltzer was an entirely new brand and liquid opportunity for Perrin. The hard seltzer category is growing so it only made sense to start experimenting with recipes. The launch was extremely successful including the new packaging and campaign. We used Oh Hello for some marketing items in addition to the Coast Into Summer campaign.

    Why does Perrin choose to work with businesses like Oh, Hello Promo?

    We love to support local business! Oh, Hello Promo is right in our backyard so the opportunity made sense and continues to make sense. So far working with the Oh Hello team has been seamless. They are creative, quick to respond, and always thinking outside of the box!

    Anything coming up on the horizon for Perrin that you are excited about?

    The Perrin Side Hustle series is definitely one I look forward to every other month. Perrin releases a new Side Hustle Series beer every other month for statewide distribution. The series allows Perrin’s brewers to creatively explore new ingredients and techniques, and provide Michigan’s craft beer lovers with innovative new flavors.

    And for upcoming events, the Perrin Ice Jam Winter Festival on Saturday is coming up on January 25! As the winter blues start rolling in, it's a great event to get outside with friends for local beer, music, and fun while all proceeds benefit Kids Food Basket of West Michigan.

    Since opening in 2012, Perrin has consistently made a splash in the craft beer scene, with highly popular brews including their Grapefruit IPA and Perrin Black on tap. In 2019, the company underwent a major rebrand, and released the popular Clear Coast Hard Seltzer line. 

    We sat down with Lindsey VanDenBoom, Marketing Director of Perrin Brewing, to chat about Perrin’s brand journey, and what’s on the horizon for the Comstock Park-based brewery. 

    Q&A with Lindsey VanDenBoom

    Can you break down the recent rebrand Perrin has done?

    Perrin Brewing went through a refresh during 2019 from the inside out! We did a modern, classic refresh of the logo, created a new mission statement and tagline to represent the brewery (Liquid Craftsmanship), and updated all of the primary and secondary packaging. 

    Also new in 2019 was the Clear Coast campaign, with Oh, Hello worked with Perrin on! 

    Yes! Clear Coast Fresh Hard Seltzer was an entirely new brand and liquid opportunity for Perrin. The hard seltzer category is growing so it only made sense to start experimenting with recipes. The launch was extremely successful including the new packaging and campaign. We used Oh Hello for some marketing items in addition to the Coast Into Summer campaign.

    Why does Perrin choose to work with businesses like Oh, Hello Promo?

    We love to support local business! Oh, Hello Promo is right in our backyard so the opportunity made sense and continues to make sense. So far working with the Oh Hello team has been seamless. They are creative, quick to respond, and always thinking outside of the box!

    Anything coming up on the horizon for Perrin that you are excited about?

    The Perrin Side Hustle series is definitely one I look forward to every other month. Perrin releases a new Side Hustle Series beer every other month for statewide distribution. The series allows Perrin’s brewers to creatively explore new ingredients and techniques, and provide Michigan’s craft beer lovers with innovative new flavors.

    And for upcoming events, the Perrin Ice Jam Winter Festival on Saturday is coming up on January 25! As the winter blues start rolling in, it's a great event to get outside with friends for local beer, music, and fun while all proceeds benefit Kids Food Basket of West Michigan.

    We love our clients, and we’d love to work with you! Contact us to see what magic we can create together!

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