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How Effective are Promotional Products? The Results of Our Global Study

By Oh, Hello Branding Group on August, 20 2020
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Oh, Hello Branding Group

Consumers are nearly 2.5x more likely to have a positive opinion of branding products compared to internet advertising. Not to mention that an average of 30 promo products are in each household in the United States alone! From millennials, to gen z, to baby boomers, branded products are everywhere and the most recognized form of advertising. Why do you think you see one third of men walking around with a branded hat at least once a week? We might as well throw in our favorite, 84% of baby boomers love a good promotional coffee mug. These are just some of the many insights we put together for you in our Global Ad Impressions Study There will be a pdf at the bottom you can skip to if you just want the goods.

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We all know there is power behind digital marketing, but do you know it is preferred advertising method among every generation. With an industry that has a nickname like "trinkets of trash" you can easily miss what is still one of the top forms of marketing. At Oh Hello Branding, we've worked to revolutionize how branded products are viewed. We don't just throw your logo on a pen and hope for the best. It's all about strategy and implementing an entire campaign behind a customized, branded product. That is why we can turn a coffee mug into 2.4 million dollars in sales. Still don't believe us? Test out some of our own promotional product ideas on your customers.

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Three Proven Ideas You Can Steal

Americans eat approximately 100 acres of pizza each day, or 350 slices per second. This idea is all about delivery. (pun intended) Want an unforgettable introduction, send your lead a pizza cutter with your logo on it, a letter saying how you anticipate your clients need and you are a slice above the rest. The day the cutter is scheduled to arrive, send your client an UNCUT pizza from a local pizza place, now they have to use your pizza cutter! This not only satisfies your customer's hunger, but it is a fun way to show value. As stated by the British Promotional Merchandise Association, a promotional gift delivers it's full impact when the recipient finds it useful. 

Long Time Listener

From our Global Ad Impressions Study, 69% of consumers own promotional headwear and keep it on average for 10 months. With that many impressions gained over 10 months at a low cost, headphones are the way to go. Send clients headphones with creative messaging ensuring them you are here to listen to their needs and provide solutions. Not only are you supplying them with a must-have product, but also staying top of mind, or head in this case.

Sticker Madness

Have a super small target audience? Make some branded merch that targets your clientele. That is what we developed here “Kaizen is my Cardio” campaign sticker for Value Added 616.  We created a sticker only the perfect client would love and give them away free! Everyone wins, they get a fun sticker and you get the email to someone you know is going to love talking about your shared interest. 

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It's great receiving free stuff, but what is the value behind it? It comes in the form of strategy. Building a campaign behind something as simple as a fun sticker cuts through the digital noise and allows you a chance to connect in a more meaningful way. With the right campaign behind them, branded products are a cost-effective, creative, and easy way for you to gain high customer recognition and increase your brand's visibility all around the world.

We can't make these numbers up! Check out what products are having your target demographic's heads turn.

Download our Global Ad Impressions Study!

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Download HERE

 

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