Sometimes it’s good to make mistakes because you can learn and grow from them. Other times, you can save a lot of time, energy, and money by avoiding the simple ones. Here are a few common online marketing mistakes and how to avoid them.
1. Forgetting about mobile users
Almost everyone has a phone with them wherever they go, and they use them for so much more than just texting, so you have to make sure to include mobile customers. It isn’t enough to just have a website; it has to also be optimized for mobile devices. When customers have a bad mobile experience, it can turn them away from your business, so always keep your mobile customers in mind.
2. Not having a blog for your website
Every website needs a blog for one simple reason. Blogs increase traffic. Every time you write a blog post, you increase your likelihood of showing up in search engines, thus driving more traffic to your website. Blogs can also help you engage prospective customers by providing a creative way for you to interact with them and for them to interact with you. You can also link to other content from your blog so consumers can continue to explore your brand further.
3. Forgetting to use videos
For most people, when they think of social media they think of Facebook and Twitter. However, Instagram and TikTok are quickly becoming the more popular social media platforms. Short videos are engaging and are a great way to capture the attention of your customers. Check out this post to find out if a social media platform like TikTok would be a good marketing route for you to take.
4. Targeting everyone
You need to narrow down your target market in order to be successful. Targeting everyone with a smart phone or everyone on the internet is too broad. Try using the demographics of your current customers to see what kinds of people are interested in your business and then use that information to see what kinds of people you should be targeting. Creating buyer personas are a great way to see what type of people you should be targeting. You can download our ebook that has free templates included to create your buyer personas.
5. Poor personalization techniques
Personalization can help you connect with your customers. Sending emails generically addressed to everyone is not personal. It makes readers feel like they are hearing from an automated sender rather than a person. Try using your customer’s names and signing the email with your own name to add a personal touch to each email.
6. Overlooking email marketing
Email marketing can be extremely successful if you do it well. Each email you send needs to generate a response and needs to be personalized, like we mentioned earlier, to make sure they aren’t overlooked as an automated email. All your emails should be mobile user friendly as well since over half of emails are opened from mobile devices.
7. Not using a CTA
A call-to-action, when done correctly, can attract customers by giving them a reason to visit your site and a deadline to do it by. “Visit our site by midnight tonight to receive 30% off and free shipping on purchases over $50,” is an excellent example of an appealing call-to-action. By using better CTA methods, you can make your business stand out from the rest!
8. Not converting web traffic to customers
It isn’t enough to just have people visiting your website. Your goal is to have those visitors turn into customers. You may be having trouble if your website isn’t easy to navigate. If your website is confusing, visitors won’t stay long enough to make a purchase. They don’t want to spend time searching and scrolling, so make sure your website is clear and easy to follow.
9. Being scared of social media
Not utilizing social media is one of the biggest mistakes you can make for your business. Social media is a relatively inexpensive way to interact with your current customers and reach out to prospective ones. Social media also lets you promote your services and products to your current following to drive more traffic to your website. Check out more tools for using social media here!
10. Trying to do it all alone
You can’t do it alone! Hire help when you need it. If there are certain areas of marketing that aren’t your strongest, find someone who will excel in that area. After all, one person can only do so much, but a team can do all things when working together.
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