In today's marketing landscape, your business has to fight for creative ways to set itself apart from its competitors. Customers want a dedicated company with creative edge and differentiation. In fact, 84% of people expect brands to produce content that entertains, provides solutions and produces experiences and events. Customers not only want a company to show them their solutions, but provide them with eye-catching and innovative ways they are going to do so.
The marketing world nowadays is competitive and businesses will spend billions on a good advertisement. By 2020, businesses will spend $110 billion on digital advertising in the US. What if we told you you don't need to spend billions of dollars to attract the right customers? Hiring the right marketing agency can help you conduct an actionable plan fit to your companies' success and cost less than an in-house marketing team, all while giving you lasting results. We've listed 5 reasons why a marketing agency can provide you substantial value to any size business.
1. Unmatched Experience
Why waste time piecing individual talents together, when you can get an experienced agency that knows all the tricks of the trade? Many advantages of an agency is how they are professionally conducted. Most agencies are designed to have specific knowledge of a wide range of industries. Experienced employees know scenarios and solutions to problems many companies have not yet faced. Having a knowledgable and experienced staff can be the deciding factor in reaching your marketing goals.
2. Cost Effective
Believe it or not, hiring a marketing agency is cheaper than hiring an in-house team. Digital Current found:
ANNUAL SALARY COST OF IN-HOUSE MARKETING: $793,000
[Excluding all other employee / in-house costs]ANNUAL COST OF AGENCY MARKETING: $638,316
[Including +60% exaggerated cost + blown-up costing model]
That’s a notable difference of almost $155K per year, in the agencies’ favor (despite huge deliberate skews)!
Having an in-house staff can increase your marketing budget. Much of that spending could be put towards actual advertising rather than facilities, systems, training, and benefits.
3. Speed, Efficiency & Consistency
As business owners work to get their up and coming business of the ground, they often are juggling many different aspects of their company. Many of which they are unfamiliar with, like digital marketing and branding. Bringing in a marketing staff can alleviate the stress of trying to tackle a task that could take you all day to understand. It's important that your business doesn't suffer time restraints due to inexperience.
4. Quantifiable Results
You can't have real, measurable results without making decisions based on metrics and analytics. If you need ideas on where to start with measuring marketing metrics, check out our free ebook, 6 Marketing Metrics Your Boss Actually Cares About! Many companies think just throwing some cash at an ad will solve their branding problems. With a quality agency, business metrics will be measured to decipher what is working and where the marketing budget should be allocated.
5. Fresh Perspectives
Owners and staff can often get stuck finding creative and effective ideas for their business' growth. Having fresh eyes and a new perspective on a company can help identify unseen opportunities and enhance existing campaigns.
Why wait to be the next best thing? Show your customers how your business is unlike any other.
We can help you take your business to the next level. Chat with us!
Want to know how we do it? Check out our "secret sauce" technique to coming up with creative and successful campaigns ---> PAST+ Method
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