If your private practice is seeing significant growth, it's time to invest in a marketing agency that specializes in marketing for medical offices. If you're the doctor and owner of your own practice, you are already insanely busy, you don't have time to be a marketing specialist on top of being a doctor and business owner. People often make the mistake of thinking that marketing is easy and that anyone can do it. This is absolutely false! When you add restrictions of HIPAA and medical information on top, it becomes even more complex. Here are 5 reasons you should hire a healthcare marketing agency:
1. Can Help You Scale Your Practice
If your business is growing enough that you're considering hiring a marketing specialist or agency, then you're already know your business is on the right track. However, at a certain point you cannot do it all. You are the expert at diagnosing and treating conditions, let a healthcare marketing agency be the expert at getting the word out about your exceptional patient care! Sure, if you really tried to do it all on your own, you could probably see some growth. But to truly scale your private practice and take it to the next level, you need a healthcare marketing agency.
2. Unique Insight into Healthcare Industry
One of the biggest advantages of hiring a marketing agency that specializes in private practices is they have experience and expertise with the industry. Any digital marketing firm could give you best SEO practices, and help you create marketing campaigns. But a healthcare marketing agency has a full comprehension of the industry, patient confidentiality rules, and how to get potential patients to actually convert. A healthcare marketing agency also understands that the sales cycle for a physician is not the same as for a consumer packaged good business, for example. Your sales cycle starts with the patient's call for an initial appointment and goes all the way to that final follow-up.
3. Understands How You Create Revenue
Most people outside the healthcare industry have no idea how private practices generate revenue. Is it new patients, new treatments, both? There is little to no insight into the behind the scenes of the business from an outsider's perspective. However, a healthcare marketing agency has experience with one of the highest revenue generating streams for doctors: patient referrals.
Patient referrals emphasize just how important word of mouth is in the healthcare industry and show how a good Google review can turn into 6 new patients. A marketing agency with no insight into this process and how it works will have a more challenging time trying to increase patient referrals, whereas a healthcare marketing agency has a proven process that creates meaningful results.
4. Experience Marketing to Physicians
When it comes to generating referrals, marketing to other doctors is just as important as increasing online reviews. They both generate a long list of patients waiting to get in your door. However, most regular marketing professionals have a distinct B2C voice. Communicating and marketing to physicians is an entire other challenge that they have to get used to. A good healthcare marketing agency would have established referring physicians as a buyer persona, and documented exactly who these physicians are and how to market to them. Healthcare marketers also have an idea of what works and what doesn't, which only makes their process that much more effective. Why waste time throwing paint at the wall and seeing what sticks, when you could just paint it the color you want it to be?
When you work with a healthcare marketing agency, you don't have to play guessing games, they already know what's effective.
5. Understanding of HIPAA Compliance
The medical industry has many different laws and compliances that determine how you can use your patient's information and who you can or cannot share it with. These laws are very complex, so having to go through the task of understanding the laws before creating a digital marketing strategy around them is a huge challenge. Luckily, healthcare marketing agencies have experience and knowledge of HIPAA, and they know how to create a marketing plan without breaching patient confidentiality.
There are so many benefits to hiring a healthcare marketing agency, and it can save you a lot of time and effort. Oh, Hello Branding Group has expertise and knowledge of healthcare marketing, just check out our case study to read about how we helped a dermatology office increase their booked appointments by 275%. And if you'd like to see those same results for your office, just contact us using the button below!
Submit a Comment