First things first, let's define a call-to-action. A call-to-action, better known as a CTA, refers to a prompt encouraging someone to take an action or fill out an immediate response on a website. They are hard to miss, and that's how it should be.
If you've ever signed up for a service, class, or subscription, you've likely clicked on a CTA before. CTAs help guide customers through the buying journey, and they should be used strategically.
Keep reading to learn how you can create the best CTAs for your business to increase your conversion rate.
What's the Goal?
The main goal of a CTA is to generate leads for your business. These buttons or links can be placed anywhere on your website, such as in the top right corner, throughout a blog post, or even in the sidebar. CTAs should be easy to spot and there should be at least one visible at all times to encourage the consumer to take action. They need to be eye-catching and directly communicate the value of clicking on it, so it's easily understandable to the viewer. This will make visitors aware of what they can gain by taking action. Calls-to-action are a great and simple way to gain leads for your business!
- Learn More Links
You may implement links to other content where users can dive deeper into specific topics. This is beneficial because not all content is perfect for every user; some visitors might be interested in other areas of your website, like your blog. The goal is for visitors to click on these links and potentially become a lead from a different piece of content if they didn't resonate with the first piece they viewed.
Learn more about blogging!
(this is a great example!)
- Form Submission
A great thing to do when you're crafting a CTA is to embed a form submission. You can place this form before people sign up for content. Implementing a form submission gives you more information on the lead, like the consumer's email, allowing you to directly market to them in the future. These forms might feel like a hassle to the visitor, but they benefit both them and the business. The visitor immediately receives the content they just requested, as well as new upcoming content. And the business gains a new lead — it's a win-win! 
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- CTA Buttons
After filling out the form, users need to have an easy-to-find button that directly explains what they are downloading or getting from an offer. Things like “Download” are great, but they can be specified even more. An example like "Download your FREE E-Book Here!" lets consumers know they have made it to the download, and it's just one click away.
- Here is a great example:
- Social Channels
Another easy call-to-action is embedding your social media channels. Having social icons with embedded links directly to your social pages can be really beneficial and make it easy and more likely for viewers to visit and follow your social pages. Most viewers don’t want to waste their time trying to look you up and would much rather be able to click one button to check out your other content.
- Here are some great examples:
Overall, calls-to-action are crucial to your website. They have the potential to grow your business by generating new leads and getting your content out there for more eyes to see! Next time you create a CTA, keep these tips in mind.
CTA Reminders:
- Include links to other content
- Embed form submissions
- Create eye-catching, easy-to-understand buttons
- Embed social media channels
If you need help crafting useful CTAs or if you have any marketing needs, give us a call! We are happy to help grow your business.
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