As marketers, we know that social media trends are constantly changing. Remember when MySpace was the go-to social platform? Now it’s hard to even remember a time before TikTok dances and Snapchat filters.
With all of the social trends these days that come and go, it can be difficult to always be up-to-date. If you want to take advantage of the changes that are happening in social media marketing, we'll get you on the right track. Keep reading to learn social media marketing trends you can’t miss in 2022.
Social Commerce
Purchasing directly through social media has been growing immensely in popularity, thanks to the pandemic and the increased time that is being spent on social platforms, and there's no indication that it will slow down in 2022.
Social commerce takes away the unnecessary steps and distractions of customers having to go to your website to make a purchase. A customer can see a product they like, click on it, and make a purchase, all without having to leave their favorite app. As Ariana Grande once said, “I see it, I like it, I want it, I got it.”
If your business has yet to take advantage of selling products directly on your social channels, 2022 might be the time for you to reap the benefits of this growing market.
Short-form Content
Short-form content is all about keeping things simple and easy for the consumer to digest. This type of content typically contains fewer than 200 words in length, or 15-30 seconds of video, and conveys one simple message that doesn’t go into too much detail or force the consumer to think too much.
People’s attention spans have been getting shorter and shorter, thanks to the recent boom of TikTok, where users can watch short clips of 15 seconds to 3 minutes and get instant gratification.
When consumers now use social platforms, they don’t have time to read your long posts with multiple messages, no matter how interesting it is, because they are always ready to move on to the next piece of content. Make your content quick and easy for your audience to digest with one great message or theme that is simple and will stick with them.
Video Content is Key
There’s no doubt that TikTok has been everywhere over the past two years. With its entertaining videos and rising popularity, other social platforms have been forced to keep up. Instagram has launched “Reels,” which allow users to make 15, 30, or 60-second video clips where you can add sounds, text, music, and a variety of effects.
You can upload videos to just about every social channel, so no matter what platform you choose, there are tons of options for you to engage with your audience.
Consumers love video content, and over the last few years, it has only been getting more popular. In 2022, video content is likely to be more relevant than ever. Videos are relatively simple to make, and they are more enjoyable and engaging for your audience over your average social media post.
Using video content to grow your audience can be a very powerful tool, and if your brand has yet to take advantage of it, 2022 is a great time to start.
Influencer Marketing is Evolving
Influencer marketing has been around for as long as many of us can remember, and in 2022, it will only get bigger. In the past, we’ve seen movie stars, athletes, and singers endorse all kinds of different brands (Shaq, we’re looking at you). Although this strategy has been effective in the past, this type of influencer marketing involves a high budget and isn’t exactly realistic for most brands.
However, over the past few years, social media has allowed micro-influencers to flourish. Micro-influencers can be defined as any account that has followers ranging from 10,000 to about 50,000. Brands that partner with a micro-influencer that is relevant and influential in their industry can see some great success.
When consumers are being bombarded with advertisements left and right on a daily basis, they learn to spot inauthenticity from a mile away. It’s not enough anymore for brands to partner with the most famous influencer they can find. If influencers have no relevance with your product, you’ll come across as inauthentic.
Consumers want to see your brand partnered with a relevant influencer in your industry that will promote your products in an honest and genuine way that will also be educational. Be sure that before your brand reaches out to partner with an influencer, you do your research to ensure that it will be a great fit for both parties.
As social media evolves, we as marketers need to evolve as well. It is important to stay on top of these trends in order to continue to grow and expand your reach. If you can incorporate these trends into your social media marketing strategy, while also keeping in mind what works for your target audience, your brand is sure to be successful and will continue to grow in 2022.
If you’re having trouble keeping up with social media marketing trends, don’t worry. We’re here to help. Contact us to see how we can help make sure you have a killer social media strategy for 2022!